Got research?
It’s the guidance your business needs to grow and the spark behind bright ideas yet to be discovered. It’s a filter in this age of too much information, bringing focus to what real people need and care about.
Do you look through data and ask, “What’s valuable?” “What’s meaningful?” “What’s relevant for now vs. in the future?” That’s where insights experts like myself bring unique skills to inform business strategies.
From startup to Fortune 50, I partner with leaders to invest in answering questions that will lead to business growth and customer satisfaction. Along the journey, you’ll find me building teams, leading mixed methods practices, and experimenting to mature the user research impact model.
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Learn who you can reach, resonate with, and retain through market research and customer segmentation.
Know who to prioritize when building by understanding fit with customer motivations, tastes, and behaviors.
Design an intentional relationship with your customers. Make it invaluable to interact with your business as they accomplish their goals. -
Understand what your customers are actually doing and where you can better support their goals. Find and solve for user friction to improve task completion and retention.
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Envision new opportunities — reframe insights into testable strategies and concepts that will positively impact your customers and grow your business.